Double Y Studio · Fashion Business Consulting
From collection
to market.
Commercial and operational strategy for fashion brands ready to grow with greater clarity.
We connect product, pricing, e-commerce, wholesale and operations — so your brand can grow with fewer costly mistakes.
StrategyExecutionGrowth
Where creativity meets commercial clarity
A strong product is only the beginning.
Double Y Studio helps emerging fashion and lifestyle brands make better commercial decisions, connect the moving parts and avoid expensive mistakes. The work is senior, hands-on and shaped by real founder experience.
Who we work with
Built for brands.
Shaped by retail experience.
Our principal focus is helping fashion brands build stronger commercial foundations. Selected advisory projects are also available to independent retailers and luxury boutique networks.
01
Primary focus · For fashion brands
Build the business behind the collection.
From positioning, pricing and production to wholesale, e-commerce, operations and international growth.
02
Also for retailers
A sharper retail business.
Support across buying, brand scouting, margins, stock, website audits and international e-commerce launches.
What we solve
One brand.
Four connected areas.
Strategy is useful only when it can be implemented. Every engagement connects the commercial ambition to the realities of product, people, budget and timing.
01
Collection & commercial
Clarify positioning, assortment, pricing and margins before investing in growth.
02
Website audits
& e-commerce
Improve the customer journey, conversion, catalogue and operations behind the online store.
03
Wholesale & market
development
Build buyer-ready tools, choose the right channels and prepare for showrooms and fairs.
04
Made in Italy
producer sourcing
Find production partners aligned with your category, quantities, standards and commercial goals.
Ways to work together
Clear scope.
Useful outcomes.
€350
Fashion Business
Intensive
A focused senior session for one important commercial decision, including preparation and written priorities.
From €650
Website & Commercial
Audits
A structured diagnosis of the gaps affecting conversion, margins, operations or wholesale readiness.
From €1,500
Strategic Brand
Projects
A tailored project connecting product, pricing, channels, suppliers and implementation priorities.
Ongoing partnership
Fractional Commercial &
E-commerce Partner
Senior commercial guidance and hands-on coordination for brands that need continuity without hiring a full-time lead.
From €1,500/month
The approach
Clarity before complexity.
01
Diagnose
Understand the commercial objective, constraints and real points of friction.
02
Define
Set priorities, scope and a realistic route from current state to target.
03
Build
Create the tools, frameworks and decisions your team can actually use.
04
Implement
Support execution, refine the plan and keep momentum where needed.
Start with the real business question